Purecoat™ Brush
Removes dead undercoat deep down
$32.99
$24.99
Purecoat™ Brush
Sale price
$24.99
Regular price
$32.99
Skip to product information
Purecoat™ Brush
Sale price
$24.99
Regular price
$32.99
SAVE
24%
Its loyalty is limitless. Your care should be too.
Turn every brushing session into a moment you both look forward to. The Purecoat brush gently detangles, captures dead undercoat deep at the root, no pulling, no stress, no fur all over your home.
Because a dog who feels good in his coat is a dog who shines. And that shows.
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I was worried it would be too rough on an older dog's skin. First use, he laid right down on the floor and just waited for me to finish. No fuss, no pulling. Just him letting out deep sighs while I pulled out weeks' worth of dead coat. He got up lighter, with that soft look in his eyes. That's when I realized this wasn't just a brush, it's real
Oct 1st
Ordered
Oct 1st - Oct 2nd
Order Ready
Oct 8th - Oct 13th
Delivered
60-Day Money Back Guarantee
We’re confident your companion will love their grooming moments. If the brush isn’t right for them or doesn’t meet your expectations, you can return it within 60 days for a full refund.
IS IT SAFE FOR MY DOG'S SKIN?
IS IT SAFE FOR MY DOG'S SKIN?
Absolutely. The Purecoat™ pins are built to work deep, but their rounded tips glide across the skin without scratching or irritating — even on sensitive dogs. Your dog won't just tolerate the session. He'll ask for it.
WILL IT DAMAGE HIS BEAUTIFUL COAT?
WILL IT DAMAGE HIS BEAUTIFUL COAT?
Not a chance. The Purecoat™ only targets dead undercoat and tangles that suffocate the skin — leaving the guard coat, that shiny top layer, completely intact. The result: a lighter, airier, silkier coat. He'll look even better coming out than going in.
HOW OFTEN SHOULD I USE IT?
During shedding season, 5 to 10 minutes once or twice a week is enough to keep your home under control and your dog comfortable. The rest of the year, use it as needed to prevent tangles and keep his coat breathing. The more consistent you are, the shorter each session gets — and the more your dog looks forward to it.
ABOUT THIS PRODUCT
ABOUT THIS PRODUCT
Devotion knows no bounds. Neither should your attention.
Make each grooming moment something you eagerly await together. With its gentle detangling action, the Purecoat brush reaches deep into the undercoat to lift away loose hair at the source—painless, stress-free, and keeps shed fur off your floors.
A dog content in his coat is one who glows from within. That confidence speaks volumes.
One brushstroke at a time, one bond at a time
Every stroke is a way of telling your loyal companion you love him. It's so much more than managing fur, it's your ritual of calm and trust. As your dog rests his head on your knee and looks right at you, the stress of the day fades for both of you. His coat turns silky again, his skin finally breathes and he stays. Not because he has to. Because he wants to be there, with you.
Purecoat™ turns grooming into a genuine act of love — a moment that makes your bond a little stronger, every single day.
The coat & home ritual
A two-step routine. Brush your buddy, then sweep up what is left behind.
EverGlove™ Pet Hair Remover
Picks up loose fur on couches and clothes
$21.99
$10.99
Bought separately
$54.98
Ritual price
$35.98
YOU SAVE
−$19.00 (34 %)
✓ Free shipping
✓ 60-day guarantee
✓ In stock
Built for the densest coats and every coat in between
Whether your dog is a long-haired Golden or a short-coated pup, the Purecoat™ was designed to glide through even the most tangled, heavy coats. It works on every breed and every fur type — even the thickest undercoat releases gently, without pulling or stress.
The result: a lighter, more comfortable dog with a coat that shines like he just left the groomer. Except it was you, at home, in just a few minutes.
Try it risk-free for 60 days: if you don't see the difference on your floors and in your dog's eyes, we'll refund every penny. That's our promise.
See Purecoat in Action
Watch how our customers (and their pups!) are loving the Purecoat experience. Say goodbye to shedding and hello to a cleaner home in minutes.
We understand your hesitations
That's what our customers wondered too. Then they saw their dog — the one who squirmed through every grooming session — actually lean into Purecoat™ and ask for more. The bristles reach deep into the undercoat without pulling or scratching. It feels like a real massage, not a chore. Even the wiggliest dogs end up calm and satisfied. If your companion doesn't love it, you have 30 days to tell us.
Two to three minutes a day. That's it. The length of a song, the time it takes to drink your coffee. And those few minutes change everything: less fur on your clothes, a softer coat, and most importantly, a bonding moment your dog actually looks forward to. It's the easiest ritual to add to your routine — and the most rewarding.
Absolutely. Purecoat™ was designed for all coat types: short, medium, long, and double-coated. Our customers use it on Huskies, Golden Retrievers, German Shepherds, and Bernese Mountains. The flexible bristles reach deep into the undercoat, removing loose fur without pulling or damaging the coat. You'll be amazed at how much hidden fur comes out — even right after a regular brushing.
Because you're not just looking for a brush — you're looking for peace of mind. The peace of actually reaching the undercoat instead of just skimming the surface. The peace of seeing your dog relax instead of squirm. The peace of a cleaner home and fewer trips to the groomer. Purecoat™ costs less than a single grooming session. But it changes your daily life for years.
Never. Purecoat™ uses stainless steel bristles that glide through the coat without pulling or cutting. They only remove dead fur — the loose undercoat that sheds naturally — without ever touching healthy fur or sensitive skin. Designed for deep but gentle grooming, it never cuts. Even dogs with sensitive skin or puppies can use it safely. Your companion will feel comfort, never discomfort.
Absolutely. Whether you have a thick-coated Husky, a Golden Retriever, a German Shepherd, a Poodle, or a mixed breed, Purecoat™ adapts perfectly. Its flexible bristles naturally adjust their pressure based on coat thickness and texture. We have thousands of customers with Labs, Bernese Mountains, Border Collies, Shih Tzus… and they all tell us the same thing: "Finally a brush that actually reaches my dog's undercoat!"
You pay nothing. You have 60 days to try Purecoat™ with your dog. If they don't enjoy it, if it doesn't make a difference for you, or if you're simply not convinced, contact us and we'll refund you in full. No questions asked. No judgment. Because we want you to be as satisfied as the thousands of other families who use it every day.
Customer Reviews
★★★★★
J
Jackie Verified
This works VERY well! I highly recommend it! :)
★★★★★
A
Anonymous Verified
Nice brush !!
★★★★★
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Erica Verified by shop
J’adore tellement le produit, j’ai une labrador-husky et le poil c’est l’enfer
Review written in Shop App★★★★★
A
Alan Cann Verified
A nice smooth fine tooth comb for my Border Collie. Not really what I was expecting and I have no idea what the little wheel is for because it simply came in a box with no instructions at all. I am satisfied that I paid an appropriate amount. I will say the Pet Hair mitt works wonderfully, and exactly like the ad. I am very happy with my purchase.
★★★★★
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Eveline Tringle Verified
Très efficace, je l'adore! Merci!
★★★★★
M
Marcel Jean Thibault Verified
Bien